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Career Details : Copy Writers

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Description

Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Experience

A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Tasks

  • Writes advertising copy for use by publication or broadcast media and revises copy according to supervisor's instructions.
  • Reviews advertising trends, consumer surveys, and other data regarding marketing of goods and services to formulate approach.
  • Writes articles, bulletins, sales letters, speeches, and other related informative and promotional material.
  • Prepares advertising copy, using computer.
  • Obtains additional background and current development information through research and interview.
  • Consults with sales media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.

    Related Careers

    Important Abilities

    General Work Activities

    Important Skills

    Frequent Work Context

    • Importance of Being Sure All Is Done
    • Objective or Subjective Information
    • Indoors
    • Provide a Service to Others
    • Sitting

    Related Majors

    Major Add to MyFSA
    Advertisingadd Advertising to MyFSA
    Advertising Designadd Advertising Design to MyFSA
    Advertising Managementadd Advertising Management to MyFSA
    Advertising/Communicationsadd Advertising/Communications to MyFSA
    Advertising/Graphic Designadd Advertising/Graphic Design to MyFSA
    Advertising/Public Relationsadd Advertising/Public Relations to MyFSA
    Graphic/Advertising Designadd Graphic/Advertising Design to MyFSA
    Marketing Communication/Advertisingadd Marketing Communication/Advertising to MyFSA
    Public Relations/Advertisingadd Public Relations/Advertising to MyFSA
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