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Career Details : Art Directors

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Description

Formulate design concepts and presentation approaches, and direct workers engaged in artwork, layout design, and copy writing for visual communications media, such as magazines, books, newspapers, and packaging.

Experience

A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Tasks

  • Assigns and directs staff members to develop design concepts into art layouts or prepare layouts for printing.
  • Formulates basic layout design or presentation approach and conceives material details, such as style and size of type, photographs, graphics, and arrangement.
  • Reviews and approves art and copy materials developed by staff and proofs of printed copy.
  • Reviews illustrative material and confers with client concerning objectives, budget, background information, and presentation approaches, styles, and techniques.
  • Writes typography instructions, such as margin widths and type sizes, and submits for typesetting or printing.
  • Draws custom illustrations for project.
  • Marks up, pastes, and completes layouts to prepare for printing.
  • Prepares detailed storyboard showing sequence and timing of story development for television production.
  • Presents final layouts to client for approval.
  • Confers with creative, art, copy writing, or production department heads to discuss client requirements, outline presentation concepts, and coordinate creative activities.

    Related Careers

    Important Abilities

    General Work Activities

    Important Skills

    Frequent Work Context

    • Objective or Subjective Information
    • Job-Required Social Interaction
    • Responsibility for Outcomes and Results
    • Indoors
    • Consequence of Error

    Related Majors

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