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Career Details : Advertising and Promotions Managers

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Description

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Experience

A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Tasks

  • Directs activities of workers engaged in developing and producing advertisements.
  • Plans and executes advertising policies of organization.
  • Plans and prepares advertising and promotional material.
  • Formulates plans to extend business with established accounts and transacts business as agent for advertising accounts.
  • Monitors and analyzes sales promotion results to determine cost effectiveness of promotion campaign.
  • Supervises and trains service representatives.
  • Consults publications to learn about conventions and social functions and organizes prospect files for promotional purposes.
  • Directs product research and development.
  • Adjusts broadcasting schedules due to program cancellation.
  • Contacts organizations to explain services and facilities offered or to secure props, audio/visual materials, and sound effects.
  • Inspects premises of assigned stores for adequate security and compliance with safety codes and ordinances.
  • Directs conversion of products from USA to foreign standards.
  • Represents company at trade association meetings to promote products.
  • Reads trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
  • Confers with clients to provide marketing or technical advice.
  • Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.
  • Confers with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Inspects layouts and advertising copy and edits scripts, audio and video tapes, and other promotional material for adherence to specifications.

    Related Careers

    Important Abilities

    General Work Activities

    Important Skills

    Frequent Work Context

    • Job-Required Social Interaction
    • Consequence of Error
    • Responsibility for Outcomes and Results
    • Objective or Subjective Information
    • Frustrating Circumstances

    Related Majors

    Major Add to MyFSA
    Advertisingadd Advertising to MyFSA
    Advertising Designadd Advertising Design to MyFSA
    Advertising Managementadd Advertising Management to MyFSA
    Advertising/Communicationsadd Advertising/Communications to MyFSA
    Advertising/Graphic Designadd Advertising/Graphic Design to MyFSA
    Advertising/Public Relationsadd Advertising/Public Relations to MyFSA
    Art/Videoadd Art/Video to MyFSA
    Broadcast/Electronic Communicationadd Broadcast/Electronic Communication to MyFSA
    Broadcastingadd Broadcasting to MyFSA
    Broadcasting/Mass Communicationsadd Broadcasting/Mass Communications to MyFSA
    Business Administration/Marketingadd Business Administration/Marketing to MyFSA
    Business Administration/Marketing/Retailadd Business Administration/Marketing/Retail to MyFSA
    Business Broadcastingadd Business Broadcasting to MyFSA
    Business/Marketingadd Business/Marketing to MyFSA
    Cinema-Televisionadd Cinema-Television to MyFSA
    Cinema/Televisionadd Cinema/Television to MyFSA
    Cinematographyadd Cinematography to MyFSA
    Design Marketingadd Design Marketing to MyFSA
    Design/Merchandisingadd Design/Merchandising to MyFSA
    Electronic Communicationadd Electronic Communication to MyFSA
    Entrepreneurial Studies/Marketingadd Entrepreneurial Studies/Marketing to MyFSA
    Filmadd Film to MyFSA
    Film Productionadd Film Production to MyFSA
    Film/Televisionadd Film/Television to MyFSA
    Film/Videoadd Film/Video to MyFSA
    Film/Video Making/Cinematography/Productionadd Film/Video Making/Cinematography/Production to MyFSA
    Film/Video Productionadd Film/Video Production to MyFSA
    Film/Video/Computer Animationadd Film/Video/Computer Animation to MyFSA
    Film/Video/Performanceadd Film/Video/Performance to MyFSA
    Finance/Marketingadd Finance/Marketing to MyFSA
    Food Service/Restaurant Administrationadd Food Service/Restaurant Administration to MyFSA
    Food Service/Restaurant Managementadd Food Service/Restaurant Management to MyFSA
    Graphic/Advertising Designadd Graphic/Advertising Design to MyFSA
    Hospitality/Restaurant Managementadd Hospitality/Restaurant Management to MyFSA
    Hotel Administrationadd Hotel Administration to MyFSA
    Hotel Managementadd Hotel Management to MyFSA
    Hotel/Food Service Managementadd Hotel/Food Service Management to MyFSA
    Hotel/Resort Managementadd Hotel/Resort Management to MyFSA
    Hotel/Restaurant Administrationadd Hotel/Restaurant Administration to MyFSA
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    Hotel/Restaurant/Institutional Managementadd Hotel/Restaurant/Institutional Management to MyFSA
    Hotel/Restaurant/Tourismadd Hotel/Restaurant/Tourism to MyFSA
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    Hotel/Restaurant/Travel Administrationadd Hotel/Restaurant/Travel Administration to MyFSA
    Hotel/Tourism Managementadd Hotel/Tourism Management to MyFSA
    Hotel/Travel/Tourism Administrationadd Hotel/Travel/Tourism Administration to MyFSA
    Marketingadd Marketing to MyFSA
    Marketing Communication/Advertisingadd Marketing Communication/Advertising to MyFSA
    Marketing Communicationsadd Marketing Communications to MyFSA
    Marketing Managementadd Marketing Management to MyFSA
    Marketing Management/Researchadd Marketing Management/Research to MyFSA
    Marketing/International Businessadd Marketing/International Business to MyFSA
    Marketing/Managementadd Marketing/Management to MyFSA
    Motion Picture Producingadd Motion Picture Producing to MyFSA
    Photographic Marketing Managementadd Photographic Marketing Management to MyFSA
    Public Relations/Advertisingadd Public Relations/Advertising to MyFSA
    Radioadd Radio to MyFSA
    Radio Productionadd Radio Production to MyFSA
    Radio/Televisionadd Radio/Television to MyFSA
    Radio/Television Broadcastingadd Radio/Television Broadcasting to MyFSA
    Radio/Television/Filmadd Radio/Television/Film to MyFSA
    Radio/Video/Photoadd Radio/Video/Photo to MyFSA
    Restaurant/Food Service Managementadd Restaurant/Food Service Management to MyFSA
    Retail Business Managementadd Retail Business Management to MyFSA
    Retail Managementadd Retail Management to MyFSA
    Retail Merchandisingadd Retail Merchandising to MyFSA
    Retailingadd Retailing to MyFSA
    Retailing/Salesadd Retailing/Sales to MyFSA
    Televisionadd Television to MyFSA
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    Television/Filmadd Television/Film to MyFSA
    Television/Film Productionadd Television/Film Production to MyFSA
    Television/Film/New Media Productionadd Television/Film/New Media Production to MyFSA
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    Television/Radio Broadcastingadd Television/Radio Broadcasting to MyFSA
    Television/Radio Management/Programmingadd Television/Radio Management/Programming to MyFSA
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    Theatre/Televisionadd Theatre/Television to MyFSA
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